Executive coaching offers several benefits for individuals in leadership positions.

Firstly, it provides personalized guidance and support to executives, helping them enhance their leadership skills, emotional intelligence, and decision-making abilities. This targeted approach contributes to improved self-awareness and a deeper understanding of one's strengths and areas for development.

Executive coaching also fosters effective communication and interpersonal skills, leading to stronger relationships within the workplace. Additionally, it can assist leaders in navigating complex challenges and making strategic decisions, ultimately enhancing their overall performance.

The confidential and constructive nature of coaching allows executives to address specific issues in a safe environment, promoting professional growth and creating a positive impact on both the individual and the organization as a whole.


What is Executive Coaching?

Executive coaching is a professional development process that aims to enhance the performance, skills, and leadership abilities of individuals in executive or leadership positions within an organization.

The focus of executive coaching is typically on improving the effectiveness of high-level executives, such as CEOs, managers, and other key leaders.

Research indicates that executive coaching can have a tremendous impact on reducing burnout, improving resilience, and help retain key employees. Executive coaching as a benefit can also help recruit key employees.

The process involves a one-on-one relationship between the executive (coachee) and a professional certified coach. The coach works with the executive to identify specific goals, challenges, and areas for improvement. The coaching sessions are tailored to the individual's needs and may cover a range of topics, including leadership skills, communication, decision-making, time management, conflict resolution, and emotional intelligence.

Executive coaching often includes a combination of assessments, feedback, goal setting, and action plans. Our certified executive coaches use various psychological and behavioral techniques to help executives gain self-awareness, identify and overcome obstacles, and develop new strategies for success.

The ultimate goal is to support the executive in achieving personal and professional growth, leading to improved organizational performance.

The confidentiality of the coaching relationship is crucial, allowing executives to openly discuss their challenges and concerns without fear of judgment. Executive coaching can be initiated by the organization or by the individual executive seeking personal and professional development.

Why invest in executive coaching?

Investing in executive coaching can offer numerous benefits for individuals in leadership positions. Here are several compelling reasons why someone might choose to invest in executive coaching for themselves:


Personalized guidance to enhance leadership skills, allowing individuals to become more effective and inspiring leaders.


Individuals gain a deeper understanding of their strengths, weaknesses, and leadership style, fostering increased self-awareness.

Goal Setting & Achievement

Coaches assist in setting clear and achievable goals, providing a roadmap for professional and personal development.


Executive coaches offer strategies for managing and resolving conflicts, a crucial skill for leaders to maintain a positive work environment.

Communication Skills

Improving communication skills, helping leaders convey ideas more effectively and foster better relationships with their teams.

Strategic Thinking

Coaching encourages individuals to think strategically, making informed decisions that align with defined goals.

Stress Management

Coaches provide tools and techniques for stress management, promoting better mental and emotional well-being.

Decision Making

Coaches assist in honing decision-making skills, helping leaders make sound and timely decisions for the benefit of the organization.

Career Transition Support

Individuals undergoing career transitions, such as promotions or changes in roles, can benefit from coaching to navigate the associated challenges.


Coaches serve as accountability partners, ensuring that individuals stay committed to their goals and make progress in their professional development.


Through targeted feedback and support, executive coaching helps leaders build confidence in their abilities, leading to more assertive and effective leadership.

Enhanced Emotional Intelligence

Coaches focus on developing emotional intelligence, which is crucial for understanding and managing emotions in oneself and others.

Work Life Balance

Coaches assist in finding a balance between professional and personal life, promoting overall well-being and job satisfaction.

Succession Planning

Leaders may also be preparing for future leadership roles and contributing to succession planning in the organization.

In summary, executive coaching is an investment in personal and professional growth, offering tailored support that can lead to enhanced leadership skills, improved performance, and greater job satisfaction. The benefits often extend beyond the individual to positively impact their teams and the overall success of the organization.


Meet Our Coaches

Bill Auxier, Ph.D

Certification: Marshall Goldsmith Stakeholder - Centered Coaching

Bill specializes in rural health leadership development through consulting, coaching, training and research.  He is experienced working with rural health leaders across the country to improve their organizations through more effective leadership, cultural transformation and strategic plan development.

Bill’s executive coaching practice utilizes Marshall Goldsmith’s Team Stakeholder-Centered Coaching process, which provides measurable results.  His practice is limited to rural hospital CEOs or rural hospital leaders in a succession plan to become CEO.

Bill is also President & CEO of Center for Rural Health Leadership which runs the National Rural Health Association‚Äôs Rural Hospital Certification Programs for CEOs, CNOs, CFOs, CMOs, HR Executives, Rural Nurses and Board Trustees.¬† ¬† Dr. Auxier recently retired from the University of Maryland Global Campus, where he taught leadership with graduate students, and was named ‚ÄėOutstanding Faculty‚Äô multiple times.

Bill started his career in healthcare as a nurse’s aide at a rural hospital.  From there, he worked his way up to become the CEO of a surgical device manufacturer with global distribution. 


Elise Auxier

Certifications: Institute for Professional Excellence in Coaching (iPEC), International Coaching Federation, Certified Executive Coach, Certified Consciocus Business Coach, Certified Life Coach, Certified Recovery Coach

I am passionate about working with people to uncover their values and aspirations, understand their goals, and then work together to build a path to achieving those goals that feels possible and rewarding to the client.

Prior to becoming a coach, I was in sales and sales management for 6 different industries, both Fortune 100 and privately owned companies.

I have coached many rural healthcare employees from the executive team to staff members including: CEO, CMO, CFO, CNO, HR, Directors of Nursing, ED, PT, Supply Chain and Plant Management.

Areas that I often work with clients on are: work/life harmony & integration, presenting and public speaking, stress management, navigating crucial conversations, developing executive presence, motivating direct reports and leveraging feedback, personal and professional development and understanding how your core values impact alignment and feelings of achievement.


Jenifer Johnson, PCC, ELI-MP

Certification: Institute for Professional Excellence in Coaching (iPEC), International Coaching Federation

Jenifer is an iPEC trained coach and certified through the International Coaching Federation.(ICF)  

She possesses the ability to develop rapport and trust quickly which is essential to the foundation of a strong coaching partnership.  Coaching since 2008, her focus in on leadership coaching and she works with emerging leaders to CEO’s.

She is also a parenting coach, and has marketing, sales, facilitating groups and leadership experience.

‚ÄúMy philosophy is that everyone is a leader in some aspect of their life. ¬†In the coaching partnership, we‚Äôll work together to discover your strengths, honor your values, and go after your goals. ¬†I believe the coaching process is most successful with a trusted connection, great conversation, agreed upon action plans and accountability. ¬†I share tools that will help you sustain your progress well beyond our coaching relationship.‚ÄĚ

Jenifer grew up in rural Illinois and currently lives in Sarasota, FL. ¬†She‚Äôs a wife and mom of two. ¬†She enjoys hiking, kayaking, golf and travel. ¬†The best advice she‚Äôs received is ‚Äėtake the high road‚Äô.


Shannon Calhoun

Certification: Columbia Coaching Institute

Shannon is a distinguished healthcare executive with over 30 years of experience. She is a leader of collaboration and collaboratives that develop strong relationships and build consensus throughout multiple organizations. Shannon is passionate about rural healthcare and healthcare transformation.

Shannon received her Coaching Certificate from Columbia Coaching Institute in 2017. She has leveraged her training in accountable care organizations, the organizations she was employed and in global health care organizations. Her work includes the development of a rural PPO network, provider/payor contracting and credentialing, fee strategy development, direct contracting with employers, and development of a strategy for CHIP and Medicaid. Much of Shannon's work focuses on programs that better position providers for healthcare payment and delivery reform.

Shannon served as Vice President, Network Development National Rural Accountable Care Consortium, a Transforming Clinical Practice Initiative (TCPI) grantee of the Centers for Medicare and Medical Innovation (CMMI). She also served as Vice President, Business Development for Caravan Health and Vice President of Growth for Aledade. Shannon also served 20 plus years as CEO of Southeast Texas Health System.

Shannon has been married for 42 years, has 2 children and 6 grandchildren. She lives in a small rural town in south Texas.


Dr. Bill Auxier is a popular keynote speaker on rural health leadership with an engaging delivery. The leadership principles Bill addresses help rural health leaders understand their philosophical foundation of leadership which shapes everything they do as a leader. This provides greater clarity, greater confidence, and greater leadership effectiveness.


12637 Bassbrook Lane
Tampa, FL, 33626

Contact Bill by email